original marker pen sketched logos plus final color logo and examples of designed menus
  • Skills:
    Concept, design, all artwork for digital and print
  • Client:
    WGM European Lawyers’ Retreat, Lisbon
  • Category:
    One-off themed conference

Project Info

An account executive burst into the studio. He threw his hands into the air and let out an anguished cry.

His client was sitting in the boardroom unable to reach a decision regarding which city they wanted to use for an international conference. They wanted to avoid the cliché of an Eiffel Tower for Paris or a Big Ben for London, and besides, they fancied Lisbon but remained unconvinced about how a defining icon of the city could be used as part of the all-important conference identity.

I jumped onto the internet, googled Lisbon landmarks and found several interesting images. After a few minutes of creative thought and energy, I went into the boardroom armed with a sketch pad and a few marker pens.

I listened to the client... In front of their eyes, I excitedly started sketching out my interpretation of one iconic landmark, two minutes later I presented the visual.

I left the meeting fifteen minutes later having convinced them of a design and their minds were made up.